How SEO Agencies Can Use AI to Boost Productivity

9 min readJun 3, 2024

SEO agencies are constantly on the lookout for innovative ways to elevate their productivity and enhance their service offerings. One of the most effective and meaningful advancements comes from integrating AI into their strategies. Have you ever considered how AI could transform the efficiency of your SEO workflows and content creation? As AI technology evolves, its impact on SEO has grown significantly, offering numerous AI SEO tools and methodologies to streamline operations, refine strategies, and ultimately, boost productivity. In this blog, we’ll explore how SEO agencies can harness the power of AI to not only simplify complex tasks but also achieve superior results in your digital marketing efforts. Let’s dive into the ways AI can be a game-chaser in the world of SEO.

Practical steps for SEO agencies to implement AI

Selecting the right AI tools for SEO enhancement

Get Started with Narrato’s AI Writing & Content SEO Assistant Tool Today

Practical steps for SEO agencies to implement AI

AI is reshaping traditional SEO practices in several profound ways. First, through advanced data analysis capabilities, AI can quickly identify trends and insights, helping you discover new keywords, questions, topics, and knowledge gaps in any area.

Additionally, AI excels at creating SEO content. So you are not only saving time in research but also in your content creation process while enhancing efficiency.

AI can help you easily and quickly edit and rewrite content too, making content content optimization much faster.

Apart from content SEO, agencies can also benefit in terms of audience targeting and consumer behavior analysis, predictive analytics and performance tracking and reporting.

AI can help tremendously with technical SEO too. However, in the following sections, we will focus on how AI for SEO agencies can help with SEO research, content creation, and on-page optimization.

Keyword research with AI

Keyword research, a pillar of every SEO strategy, can be transformed by AI keyword research tools to become both faster and more effective. AI SEO tools can analyze search trends and user behavior to predict which keywords might become popular in the future, apart from providing insights on current high-performing keywords. For agencies, this means being able to stay ahead of trends and optimize content accordingly.

Let’s take the example of Narrato’s AI keyword generator here. This tool can generate a list of relevant keywords for any given topic, sorted by average search volumes.

This can be a great way for SEO agencies to use AI for keyword research. You can gather hundreds of keyword ideas within minutes. The only thing left to do is sift through the suggestions, pick the right keywords for your project, and validate the search volumes with another tool like Google Keyword Planner.

Generating SEO content briefs with AI

Once keywords are identified, AI can also assist in creating detailed SEO content briefs. These briefs can suggest more keywords, question you should answer, and the optimal content structure based on competitor analysis and search intent. This can dramatically reduce the time needed for content planning and ensure that the final content aligns well with SEO goals.

Narrato’s SEO content brief generator does exactly that. You generate an SEO content brief for any topic, within seconds using this tool. It gives you a comprehensive SEO brief with keywords and counts, questions to answer, structuring suggestions, and reference links too.

As you create content on the editor, the keyword counts on the SEO brief automatically update so you can easily assess keyword usage and optimization. The tool also gives your content an SEO score based on how closely it aligns with the recommendations in the brief.

This AI tool can save you hours of work in SEO content planning for your clients, as well as in content optimization.

Generating SEO content with AI

When it comes to drafting content, AI tools can generate readable, coherent, and contextually appropriate drafts based on the inputted briefs. With tools like Narrato’s AI blog article generator, this becomes even more efficient and convenient. On Narrato, you can actually generate an entire blog article from the SEO brief you just generated.

The method is simple, just click on the “Generate content with AI” button on the brief.

The AI will give you the option to either use the reference URLs from the SEO brief or provide your own reference URLs. If you feel the AI-suggested references on the brief are useful, it becomes even easier. Just pick the URLs you need, and generate the outline.

You can easily edit the outline to align with your goals, such as adding or removing target keywords, changing the subheadings, etc. and generate the article.

The AI-generated article is usually high-scoring on the SEO meter, as it is generated from the brief itself and optimized in all aspects as per the brief.

The next step is simply to have the content reviewed by your in-house team to ensure it is factually correct, or to add a few more valuable nuggets of information to further enrich it. And the content is ready to be delivered or published.

The best part is that you don’t have to worry about aligning the content with your clients’ brand voice. Narrato has a brand voices feature that can analyze and save custom brand voices for you and apply them to AI-generated content. So, the SEO content you create will be completely on-brand and personalized.

Generating SEO metadata with AI

AI’s natural language capabilities make it an excellent tool for crafting meta titles and descriptions, which are crucial for click-through rates from search engine results pages. AI can analyze the content or topic to generate metadata that is not only SEO-friendly but also appealing to potential readers.

AI-generated web pages or blog posts on Narrato, will typically have SEO meta titles and descriptions added as well. But if you want to change them or need fresh SEO metadata for any page, Narrato has an AI SEO meta description and title generator that can help. Just provide the tool with your topic and target keywords, and generate your SEO meta titles and descriptions within a second.

You can even bulk generate SEO metadata for hundreds of pages in one go using AI. Almost all the AI templates on Narrato, including the SEO meta description template, have AI bulk content generation enabled. This can save SEO agencies tons of time and effort, especially when creating content for programmatic SEO or during content SEO audit of an existing site.

Improving and optimizing content with AI

Beyond content creation, AI can suggest improvements for existing content as well. Artificial intelligence tools can recommend content updates, improvements in readability, and SEO enhancements that align better with user search intent and your SEO brief. This can be useful not only when creating fresh SEO content but also when updating existing content.

Narrato has an in-line AI assistant on the editor that can be extremely convenient to use for this purpose. The in-line AI assistant has use cases like rewrite text, simplify text, shorten text, improve text, and more which allow you to swiftly edit and enhance the content.

For any custom changes you might want to make, there is an Ask AI option too. Just add your prompt on what you want AI to do with the text, and it will work its magic.

These tools can take a major chunk of the workload off your editor’s shoulders, freeing up more time for strategic and result-oriented work.

Get Started with Narrato’s AI Content Creation Tool Today

Monitoring and measuring the impact of AI on SEO performance

Finally, AI tools are indispensable for continuously monitoring SEO performance and providing actionable insights. They can track rankings, inbound links, and other key metrics in real time, offering SEO agencies a dynamic view of their SEO strategies’ effectiveness and areas for improvement. This constant monitoring enables agencies to quickly pivot their strategies in response to market or algorithm changes, ensuring sustained SEO success.

Some AI SEO tools that can help with this are -

SEMrush — Offers comprehensive SEO monitoring, including tracking rankings, analyzing inbound links, and generating detailed reports. SEMrush also provides valuable insights into competitors’ strategies.
Ahrefs — Excellent for tracking keyword rankings, exploring backlink profiles, and keeping an eye on competitors. Their robust data helps you easily spot opportunities and potential issues.
Moz Pro — Provides daily ranking updates, link analysis, and custom reporting. With its easy-to-use interface, you can quickly identify and address areas for improvement in your SEO strategy.
Google Analytics — While not solely SEO-focused, Google Analytics allows you to set up custom reports and track key metrics tied to your SEO performance. It works great in conjunction with other SEO-specific tools.
SERPstat — All-in-one SEO platform covers everything from rank tracking to backlink analysis and comprehensive reporting. It’s a handy tool for those who need a rounded view of their SEO efforts.
Screaming Frog SEO Spider — For a more technical approach, Screaming Frog can help you audit your site, identify issues, and provide a deep dive into your on-page SEO factors.

Selecting the right AI tools for SEO enhancement

Leveraging AI has become extremely critical in this cut-throat competition to rank at the top on SERPs. But how do you ensure you’re selecting the right AI tools to enhance your SEO strategies for clients? With so many options available, distinguishing between the essential and extraneous can be daunting. The focus should be on choosing tools that not only align with your SEO goals but also integrate seamlessly into your existing workflows, thus maximizing productivity and effectiveness.

Criteria for choosing AI SEO tools

When selecting AI tools for SEO, consider these key factors -

Relevance to your SEO needs — The tool should meet specific SEO requirements like keyword research, brief generation, content creation, optimization, or link building.
Ease of integration — Check how well the tool integrates with your existing SEO and marketing platforms.
User interface — Opt for tools with intuitive interfaces that simplify complex processes.
Scalability — Ensure the tool can handle increasing amounts of data and complexity as your business grows.
Support and updates — Reliable customer support and regular updates are crucial to adapting to SEO’s ever-evolving nature.
Cost-effectiveness — Analyze the ROI the tool provides in terms of features versus its cost.

Summing up

In the world of SEO, embracing AI has become not just an advantage but a necessity for agencies aiming to stay ahead. With AI’s capability to analyze vast sets of data, predict market trends, and optimize content effectively, its role in boosting an SEO agency’s productivity is undeniable.

AI tools enable agencies to produce more targeted and refined content quicker than ever before. They optimize existing content, ensuring your efforts lead directly to higher search engine rankings and improved user engagement. Implementing AI into your routine can transform time-consuming tasks into swift, precise actions, promoting efficiency like never before.

With AI, you can propel your agency to new heights, ensuring that your content not only reaches but resonates with the right audience, driving success in an increasingly competitive digital world. Why wait when the future of SEO could start today with the integration of AI? Dive into the world of AI-powered SEO and watch your agency’s productivity soar!