60+ Powerful ChatGPT Prompts for Copywriting

17 min readNov 30, 2023

A good copy is a powerful tool. It can make or break your marketing efforts, turning a casual browser into a customer. But crafting good copy is an art that often demands time, skill, and a deep understanding of human psychology. Fortunately, artificial intelligence (AI) and innovative AI tools like ChatGPT are here to make copywriting simpler, efficient, and even fun. By using ChatGPT prompts for copywriting, you can give your words an extra touch of magic.

If you’re struggling to find the right words to sell your product or service, this article provides over 60 ChatGPT copywriting prompts to point you in the right direction.

TL;DR Here’s a quick video with some useful ChatGPT prompts for copywriting -

ChatGPT and Copywriting 60+ Best ChatGPT prompts for copywriting

  1. ChatGPT prompts for copywriting headlines
  2. ChatGPT prompts for website copy
  3. ChatGPT prompts for landing page copy
  4. ChatGPT prompts for CTAs
  5. ChatGPT prompts for product descriptions
  6. ChatGPT prompts for Ad copy
  7. ChatGPT prompts for SEO copy
  8. ChatGPT prompts for email copy
  9. ChatGPT prompts for social media copy
  10. ChatGPT prompts for press releases

How to effectively use ChatGPT prompts for copywriting

Get started with Narrato’s AI Copywriter Tool today.

ChatGPT and Copywriting

Launched in November 2022, ChatGPT has quickly gained popularity as a go-to AI tool due to its adaptability in handling a wide range of tasks, from writing to coding, and more. The tool made waves soon after its launch and reached 100 million active users in just 2 months! To put that into perspective, it took Twitter over 2 years and Netflix around 3 years to acquire the same number of users.

ChatGPT user growth compared to other online services (Source)

At its core, ChatGPT is an AI language model that uses deep learning to generate human-like text responses based on the input it receives. Having been extensively trained on a diverse array of internet text, the model is capable of grasping context, tone, and linguistic nuances. This makes it an invaluable asset for copywriters. Even the most experienced copywriters can sometimes fall victim to repetitive thought patterns and stale ideas. With ChatGPT prompts, they can explore new ideas, experiment with different tones, and overcome creative obstacles. This AI tool can be just the thing to jolt you out of your comfort zone, reigniting the creative spark.

If you want to skip prompt engineering altogether, and make things even easier, there’s another tool that could help you in your copywriting tasks — Narrato’s AI Copywriter.

Narrato’s AI copywriter

This AI copywriting tool offers over 100 templates for generating everything, from landing pages, web page copy, and headlines to product descriptions, ads, and press releases. What makes this AI copywriter tool even better is that it supports all the major writing frameworks like AIDA, PAS, and BAB. It also comes with an AI brochure generator. If you still want to use ChatGPT prompts for content creation and copywriting, Narrato has an AI Chat function for that too.

With that, let’s get straight to the list of Chat GPT copywriting prompts.

Get started with Narrato’s AI Copywriter Tool today.

60+ Best ChatGPT prompts for copywriting

Using ChatGPT prompts for copywriting is a fantastic way to spruce up your content. Here are some ChatGPT prompts to help you with different copywriting tasks -

1. ChatGPT prompts for copywriting headlines

Did you know that nearly 80% of readers never go beyond the headline? Crafting attention-grabbing headlines is crucial to capturing readers’ attention and enticing them to click. With Chat GPT, the possibilities are endless. Whether you need compelling headlines for your website copy, blog posts, newsletters, or any content, these copywriting prompts for ChatGPT will surely help -

  1. I’m writing content on [topic] and I need X headlines for this content. Each headline should follow one of the 4 U’s (Urgency, Unique, Useful and Ultra-specific).
  2. Generate X catchy headlines for a blog article on [topic].
  3. Create a headline for a Google Ad for a [ad theme] targeting [specify target audience].
  4. Generate X compelling headlines for a landing page promoting [expain your offer].
  5. Develop X sales page headlines for [product/service] that grab attention and drive conversions.
  6. Generate a headline summarizing the following text. [Add text]
  7. Create a headline on the theme [explain theme] that is X-words long.
  8. Write a headline with a pun/funny quip on [topic].
  9. Write a headline using [power word/adjective].
  10. Create a headline on [topic] that is in the form of a question.

Using Narrato’s AI Chat for generating headlines

Additional tools for headline generation

Narrato’s AI writer provides an AI template that generates 10 headline options in your preferred tone when you input your product or service details along with a description. You might also want to check out CoSchedule’s HeadlineStudio.

2. ChatGPT prompts for website copy

Having a website is not just a good-to-have, but a necessity for businesses today. It serves as a virtual meeting point where customers, existing or potential, can interact with the business 24/7. It is essentially the digital face of a business, narrating its story to the world and offering products or services. To build a good website, you need a good copy, and crafting that is no easy feat. But with the help of ChatGPT, you’ll have a treasure trove of inspiration at your fingertips. With its intelligent suggestions, ChatGPT can provide the perfect inspiration for crafting captivating and persuasive content. Here are some ChatGPT prompt for website content that you can try -

  1. I am creating a website for [product/service] and I need to write a web copy using the [PAS, BAB, AIDA copywriting framework, etc.] copywriting formula.
  2. Create a [About Us page, Homepage, Contact page, Product/Service page, Blog page] for my business website. [Give details about your organization/business].
  3. Craft a web copy talking about the origins, vision, mission and values of my organization. [Give details about your organization/business].
  4. Help me create the USP for my [explain business], and create an X-word web copy using that information.
  5. Define the ideal customer persona for [explain business] and create a web copy that would resonate with them.
  6. Create a compelling website copy for [explain business]. Incorporate these customer testimonials [Add testimonials].
  7. Help me craft a web copy that reflects the [specify personality] of my brand. [Give details about your brand].

Using Narrato’s AI Chat for creating a web copy

Additional tools for web copy generation

Narrato’s AI copywriting tool can help you build all kinds of website copy. With AI templates and support for different copywriting frameworks such as AIDA, BAB, and PAS, it can assist you in building webpage outlines and the entire web copy from scratch.

3. ChatGPT prompts for landing page copy

A landing page helps convert curious visitors into engaged customers. Creating this landing page, however, isn’t always as straightforward as it seems. It involves an artful blend of marketing strategy, storytelling skills, and a deep understanding of your audience’s needs. You must clearly communicate what your business offers, why it matters, and how it stands out from the competition.

Perfect your conversion-focused pages with these ChatGPT prompts -

  1. Create a landing page copy using the [AIDA/BAB/PAS, or any other] copywriting framework. Clearly describe [product/service], what problems it solves, and who it is meant for. List all the benefits of using [product/service], and include the [USP] and [desired action].
  2. Write a landing page copy for [specify product/service/offer] based on this framework. [List all the sections you want in the landing page, like heading, About section, Body, section, Solution section, CTA, footer etc).
  3. Craft a landing page copy that will be appealing for [target audience] encouraging them to [specify desired action].
  4. Suggest unique and creative ways to design a landing page for [specify purpose] that will grab the attention of [target audience].
  5. I need a landing page copy that explains the benefits of [product/service] and what makes it better than [specify competitor’s offerings]

Using Narrato’s AI Chat for creating a landing page copy

Additional tools for landing page creation

Narrato offers two AI templates for landing page copy. One template assists in creating the landing page outline, while the other generates the complete copy based on your specifications. Other AI tools like Leadpages AI Engine and Plai.io can also help in building landing pages.

4. ChatGPT prompts for CTAs

Crafting an irresistible CTA is an art, and that’s where our ChatGPT prompts for copywriting come in. These prompts are your toolkit for creating CTAs that don’t just ask; they persuade and entice your visitors to click that button. Here are some ChatGPT prompts to help you get started -

  1. [Add details about the product/service] Help me write a CTA for this product/service to achieve the goal of [specify your goal]. The CTA should be interesting, direct, and include power words. It should also create a sense of urgency.
  2. Generate X powerful CTAs for [specify product/service] that will inpire [target audience] to [specify desired action]
  3. [Add copy] Analyze this copy and give me suggestions for customer-centric CTAs that will motivate readers to [specify desired action].

Using ChatGPT prompts for copywriting CTAs

Additional tools for generating CTAs

If you’re looking for a simpler way to create CTAs, you should give Replug’s call to action generator a try. It aids in crafting convincing CTAs that are both visually appealing and strategically positioned.

5. ChatGPT prompts for product descriptions

When it comes to creating product descriptions that pack a punch, ChatGPT is your secret weapon. Simply provide a few details about your product, and let ChatGPT do the heavy lifting. From catchy taglines to detailed features, ChatGPT will help you create descriptions that engage and entice your customers. Try using these ChatGPT prompts for creating better product descriptions -

  1. Can you create an x-word product description for [product name and category], that is designed for [target audience] and has the following features: [List features].
  2. Give me X creative ways to describe [product name and category] that will set it apart from the competition.
  3. Create engaging product description for [product name and category], emphasizing its affordability and value, and convincing [target audience] why it is the best choice for their needs.
  4. Write a product description for [product name and category] in [specify tone] highlighting its unique features. [List features].
  5. Generate a catchy tagline for [product name and category], summarizing its benefits.
  6. What could be some selling points for [describe product briefly]. Create a product description using those selling points.
  7. Rewrite this product description in [specify tone] to make it sound more persuasive for [target audience]: [Add product description]

Creating product descriptions using ChatGPT prompts for copywriting

For more such prompts, check out this compilation of ChatGPT prompts for product descriptions.

Additional tools for product description generation

ChatGPT can create product descriptions for you, but can it create them in bulk. If you need a tool that helps with that, Narrato’s AI product description generator could be the perfect choice. This AI tool takes your product specifications to generate a product description in the format you want (bullet points or paragraphs). For bulk generation, it takes the input (product specifications of all products) in the form of a CSV file and gives you AI-generated product descriptions in the form of a downloadable sheet.

6. ChatGPT prompts for Ad copy

Crafting an ad copy that grabs attention and inspires action requires finesse. It’s not merely about writing a catchy sentence or two; it involves careful selection of words, skillful sentence construction, and syncing your message with the reader’s hidden desires and needs. The goal is to pique the curiosity of the prospective customers, and inspire them into action — be it buying a product, subscribing to a service, or simply making an inquiry. Using the right ChatGPT prompts for copywriting, you can create ad copy that do exactly that.

Want to create attention-grabbing ad copies? These prompts might come in handy:

  1. You are a copywriter in [specify industry]. I want to write a [Google/Facebook/LinkedIn/Instagram] ad copy on [topic] highlighting [main points]. The target audience for this ad copy is [specify target audience]. I want you to add a hook, and include the keyword(s) [add keywords] and these supporting points in the copy: [Add supporting points]. My goal with this ad copy is to [add your goals]. End the ad copy with a CTA that tells the audience to [desired action].
  2. Give me X variations of an X-word ad copy for [specify platform] targeting [target audience]. The ad is for [specify product/service].
  3. Give me X variations of an ad copy in X-words for [specify platform] targeting the keywords [add keywords]. The ad is for [specify product/service].
  4. Give me X variations of an ad copy in X-words for [specify platform] targeting [target audience], and encouraging them to [desired action]. The ad is for [specify product/service].
  5. Generate an ad copy in X-words that promoting [product/service], and explain why it could be the best choice for [target audience]. Here are the key features of my product/service: [Add features]

Additional tools for ad copy generation

With Narrato’s AI ad generator, there’s a simpler way to create compelling ad copy. Narrato provides AI templates for various advertising platforms, including Google Ads, Facebook and Instagram Ads, LinkedIn Ads, and also Classifieds. It also allows you to customize your ads with the desired tone, word count, and more.

Get started with Narrato’s AI Copywriting Tool.

7. ChatGPT prompts for SEO copy

To succeed in the digital world, it’s not enough to have a visually appealing website. You need a good content strategy that makes sure your content is both easy to find and interesting. This is where SEO (Search Engine Optimization) copywriting comes in. The secret to improving your search engine rankings lies in creating content that connects with your readers and meets the requirements of search engine algorithms. Here are some ChatGPT prompts for SEO copywriting to help you build better SEO content -

  1. Develop a webpage centered around [topic] tailored for [company and product details]. Ensure optimization for relevant keywords such as [Keyword 1, Keyword 2, Keyword 3…].
  2. Write a unique selling proposition (USP) of X words for a sales page representing [company and product details]. Tailor it to resonate with [target audience] seeking [product differentiators], integrating keywords like [Keyword 1, Keyword 2, Keyword 3…].
  3. You are an SEO copy editor. Craft a concise web page copy within X words, showcasing the distinctive features of [product]. Emphasize [product features] for maximum appeal to [target audience]. Seamlessly incorporate the keyword [keyword] throughout the content.
  4. Create a brief persuasive piece encouraging [target audience] to acquire [product]. Integrate the call-to-action: [CTA], and infuse essential keywords like [Keyword 1, Keyword 2, Keyword 3…].
  5. Compose a product description of X words for [product], incorporating keywords like [keywords] while accentuating key features listed as [features list].
  6. Craft an ad for [LinkedIn/Facebook/Google/Instagram], targeting [target audience] and highlighting [product features]. Ensure the seamless inclusion of keywords such as [Keyword 1, Keyword 2, Keyword 3…].

Using Narrato’s AI Chat for creating SEO copy

Additional tools for SEO copy generation

Like we said, SEO content writing is more than simply stringing words together and stuffing it with keywords. To create well-written content that is strategically optimized for keywords, Narrato can help. The platform comes with an AI keyword generator, and an SEO content brief generator to guide your content optimization efforts. The SEO brief gives you suggestions for all the basic SEO parameters (keywords, word count, competitor references, questions for FAQs, etc). The AI Content Assistant on the platform offers tons of other AI tools to help you in enhancing your copy for SEO.

8. ChatGPT prompts for email copy

Whether you’re aiming to boost open rates, drive conversions, or simply nurture relationships, emails are the go-to resource. That’s because email marketing boasts the highest ROI compared to all other marketing channels, with an impressive return of nearly $36 for every $1 spent. But when your customer’s inboxes are overflowing, your email copy needs to cut through the noise and leave a lasting impression. With the right ChatGPT prompts for copywriting, you can create emails that not only get opened but also inspire action.

Here are some ChatGPT prompts for email copywriting -

  1. Craft subject lines for an email on [topic].
  2. Compile the latest trends in [ndustry/niche] to fuel captivating newsletter campaigns.
  3. Create [X] newsletters inspired by the theme of [topic].
  4. Personalize an email for [Name], spotlighting the features of [product/service]. Maintain a consistent [formal, friendly, conversational, etc] tone throughout.
  5. Build an X-word newsletter delving into [topic], weaving in an anecdote, and addressing key points: <add the main points>.
  6. Craft a promotional email for [event/occasion] on behalf of [Company name], unveiling exclusive deal details. End with a compelling call to action.
  7. Email Subject Line: <add subject line> Create compelling body content corresponding to the subject line.
  8. Create a follow-up email for [Name] using the subject line — <add subject line>.
  9. Craft a persuasive email pitch highlighting the unique features and benefits of [product/service details].
  10. Translate the provided email from [A] to [B], adhering to the specified tone. Email: <Add email content>
  11. Refine the style, structure, and tone of this newsletter to match a [specify tone].
  12. Create a welcome email for new users for [Company Name] and introduce them to the brand. <add details you’d like to include>.
  13. Write an email asking for customer feedback on [product/service], emphasizing the incentives offered for participation: <add the incentive you’re offering>.

Using Narrato’s AI Chat for creating email copy

Additional tools for email copy generation

Narrato’s AI email writer can help you create personalized email copy quickly and efficiently. It offers AI templates for generating email subject lines, cold outreach emails, promotional emails, event promotion emails, newsletters, and emails from outline.

9. ChatGPT prompts for social media copy

Social media is all about conversations, trends, and capturing the essence of your brand in bite-sized content. ChatGPT, with its conversational prowess and trend-awareness, can help you dominate the social media arena with finesse. Here are a few ChatGPT prompts to write that perfect social media copy -

  1. Create a set of X [Facebook/Instagram/LinkedIn] posts focusing on [Topic], incorporating a [tone choice] tone. Integrate relevant hashtags and a compelling call-to-action, tailored for[target audience].
  2. Generate an uplifting Monday Motivation post for [Facebook/Instagram/LinkedIn], addressing [define target audience]. Infuse the post with a [define tone], and include a strategic call-to-action and hashtags where appropriate.
  3. Generate [X] thought-provoking questions related to the subject [Topic] suitable for posting in a [Facebook/LinkedIn] group.
  4. Write a Twitter thread comprising X tweets summarizing the key points of this blog post: <link to blog post/ add text>.
  5. Create [X] captivating captions for an Instagram post discussing [topic]. Tailor the captions for [target audience] and maintain a [specify tone] tone. Infuse quotes and other elements to add an interesting touch.
  6. Develop [X] creative options for social media giveaway posts celebrating [holiday name].
  7. Give me [X] ideas for a social media poll centered around the topic [topic].
  8. Generate X meme ideas on [topic], including the top text and bottom text.

Using Narrato’s AI Chat for creating social media copy

Additional tools for social media copy generation

An easier and more efficient way to create social media copy is using the AI social media post generator and AI Content Genie on Narrato. The AI social media post generator provides various tools for creating customized content on social media. It comes with templates for generating social posts from URLs, notes, themes, and more. Additionally, it offers a memes generator, a social profile content generator, and a Twitter thread generator.

The AI Content Genie, on the other hand, automatically generates social media (+blog) content weekly. It takes your themes and website URL to generate fresh content that you can effortlessly edit and publish directly from the platform.

10. ChatGPT prompts for press releases

Press releases demand a unique style-concise, informative, and with a dash of newsworthiness. ChatGPT’s prompts for press releases are designed to help you meet these requirements, enabling you to effectively communicate your key messages and engage both readers and media professionals. Whether you’re announcing a product launch, providing a corporate update, or introducing an innovative project, these prompts will ensure that your press releases navigate the news landscape accurately.

  1. Compose a press release unveiling the launch of our latest product, [product name]. Highlight its key features, benefits, and the substantial impact it holds in the market.
  2. Develop a press release commemorating the [specify] anniversary of our company. Showcase our notable achievements, growth, and the profound influence we’ve exerted on the industry throughout the past decade.
  3. Create a press release announcing our strategic partnership with [partner’s name]. Highlight the seamless synergy between our organizations and underscore the advantages this collaboration will bring to our valued clients. [Provide additional information]
  4. Help me craft a press release for our upcoming industry event on [theme]. Spotlight the event’s agenda, distinguished guest speakers, and elucidate why it stands as an indispensable gathering for professionals in our field. [Add event details]

Using Narrato’s AI Chat for generating press release

Additional tools for generating press releases

Narrato also offers an AI press release generator to help you create better press releases within seconds. You can add your announcement notes, and company and product specifications to get an AI-generated press released with the desired word count. Narrato also has an AI image generator if you want to add a visual component to your press releases. It can create images, graphics, and art out of AI image prompts.

How to effectively use ChatGPT prompts for copywriting

By now, it’s clear that ChatGPT can revolutionize the way you generate content for copywriting. Whether your task involves creating catchy website content, engaging blog posts, or persuasive advertising copy, this tool has your back. But to effectively make use of this technology, it’s important to give AI the right direction. Let’s break it down:

1. Set the right context and objectives

Provide as much information as possible to the model about the task. If you’re working on an ad campaign, let the AI know the product/service, its features, and the end goal. Aim to be precise in your description, and make sure to clearly state the desired outcome. Remember, the more accurately you define your objectives, the better the AI can help you achieve them.

2. Use specific keywords and target audience information

To optimize your content effectively, it’s important to feed ChatGPT relevant keywords and target audience information. This way, the resulting copy aligns perfectly with your content strategy and SEO needs. Identify target demographics for consumer-specific copy, and use long-tail keywords particular to your industry for maximum impact.

3. Ask for multiple variations

One of the best features of ChatGPT is its ability to generate multiple variations of a single prompt. If you’re unsure about which angle to take for a particular piece, simply request various versions and see which one suits you best. Experiment with voices and tones to find just the right feel.

4. Combine prompts to generate a more comprehensive copy

When it comes to more extensive pieces of text, you can combine several prompts to generate a more comprehensive copy. Use this approach to build a cohesive narrative out of different bits and pieces that the model creates.

5. Iterate and refine

The process of creating a persuasive and impactful copy with ChatGPT doesn’t end at just generating content. You must iterate and refine the output from the AI until we’re left with something truly engaging and compelling. Re-run the prompt with added feedback to refine the output, and make sure you polish the AI-generated text as you would with any other copy.

In closing

Words have the power to captivate, inspire, and more importantly, convert, and with these ChatGPT prompts for copywriting, you can add that special touch to your content that makes readers stop and take notice. Remember, the best copywriters are those who are always exploring new ways to improve their content. With AI tools and ChatGPT prompts listed in this article, you’ll not only be making the most of AI but also sharpening your copywriting skills.

So, why wait? Start crafting your magic with these powerful ChatGPT prompts for marketing. If you’ve got some of your own, do share with us.

Use Narrato’s AI tool for Copywriting

Originally published at https://narrato.io on November 30, 2023.